My wife is the queen of creating amazing experiences for the people around her. She is possibly the most hospitable person that I have ever met. When throwing a party, she thinks of every detail even down to the invitations (because in her mind that is part of the experience). The invitation is a sneak peak at what the party will be like. If the invitation is lame, the party will probably be lame.
Testimonial videos are one of the most underused types of marketing collateral. They are also one of the most powerful. It’s easy for us, as business owners to toot our own horn, but what really makes people take notice is when other people are bragging on the service that we offer or the quality of our products.
Our brand determines how people outside of our organization view us but our culture determines how people inside our organization view us. Both play a vital role in determining the success of our organization. Unfortunately, many of us make the often, fatal mistake of paying a lot of attention to our brand and very little attention to our culture.
Video has quickly become one of the most effective forms of marketing. In fact, it might be the most effective way to connect your audience with your brand. The cost of producing high-quality video content has decreased significantly over the last 10 years and the options for distributing video content are endless.