Testimonial videos are one of the most underused types of marketing collateral. They are also one of the most powerful. It’s easy for us, as business owners to toot our own horn, but what really makes people take notice is when other people are bragging on the service that we offer or the quality of our products.
One of the first things that people do when they are considering making a purchase is to check the online reviews. When we see that a product is receiving good reviews it makes us feel much more at ease about investing our hard-earned dollars into that product. It’s incredibly important for businesses to build trust with current customers and potential customers. If people don’t trust you they won’t buy from you. This is why every business should get in the habit of regularly creating and posting testimonial videos online.
Give your customers the opportunity to tell the world about their experience with your company. It will build trust and it will help you to grow your business.
Here are some tips on How To Create A Testimonial Video That Will Build Trust With Potential Clients:
Use clients that have been with you for a while. Nothing screams dependability like having clients that have been with you for a long time. If they have stayed with you, more than likely they are happy with the work that you do and these are exactly the type of people that you want to interview for a testimonial video. Sometimes they can sell your product better than you can because they have been using it for a long time.
Don’t use a script. The goal of testimonial videos is to build trust and if it feels scripted or disingenuous, people aren’t going to buy it.
Ask the interviewee a lot of questions. If you ask a lot of questions, the odds are pretty good that you will uncover a plethora of reasons why the client has enjoyed working with your company.
Have the interviewee talk about the problem that your product or service solved for them. More than likely, your other potential customers are having the same issues and if you are able to show them how you can solve their problem, you will probably end up getting a new customer.
Here is an example of a testimonial video that we produced for one of our clients, Fitzgerald Dentistry.
Varnish Films is a Nashville-based video production company.