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Video has quickly become one of the most effective forms of marketing. In fact, it might be the most effective way to connect your audience with your brand. The cost of producing high-quality video content has decreased significantly over the last 10 years and the options for distributing video content are endless.

It goes without saying that if you are trying to engage your audience, and move them from being a one-time customer to a raving fan, you MUST regularly create video content that keeps your clients/fans coming back for more. Video marketing is and will continue to be one of the most effective ways to connect with your audience and here are a few reasons why:

  1. Video is unobtrusive. In the past, TV commercials were pretty much the only option for using video as a medium to engage potential clients. Unfortunately, commercials are extremely obtrusive. You could be sitting on the couch watching your favorite episode of “Wonder Years” and all of the sudden your show is interrupted with a commercial for denture cream. Luckily, things have changed. Most of the video content that we consume nowadays is through Facebook or YouTube and if we don’t want to watch it, we can just scroll on by.

  2. Videos allows you to tell a story. You will be hard-pressed to find another form of marketing that allows you to tell a story in the way that video does. Stories help people to connect with who you are and not just what you do. If people like who you are AND what you do, they will stick with you for a long, long time.

  3. Video is entertaining. At least it can be. People have shorter attention spans than ever before so in order for video to be effective, it has to be entertaining, otherwise your viewers will move on to something else.

Marketing your organization or your brand through video content is extremely effective and if you aren’t currently doing that we want to encourage you to go ahead and take the leap. You won’t regret it.